Must A Aspiring Influencer Pal Stop Exploiting Me for Content?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes video blogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her feed afterwards, and it comes like a surprise: I might be no makeup on, an awkward face or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Often I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn't compensate for all the energy I spend assisting her make content.

I’m grateful that Marielle has supported me with my design career, but I resist our friendship to become just a ledger of favours. I don't believe she's insincere or dishonest, but at times it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and record me smiling with someone. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to experience it without being recorded, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I want my friend to see that the content we make together can get us a foot in the door.

I love shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an audience that values the art behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my way of offering access, giving her a opportunity to witness exclusive moments that could help her career in design too. That isn't blackmail, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I want her to see what the content we create together can achieve: a foot in the door. I understand not all people likes being on camera, but sometimes spontaneity is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but companions help each other in minor capacities. My assumption was recording a clip now and then would be enjoyable for her. Creativity thrives in collaboration, and having my friend around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I record our time together.

I cherish our friendship deeply and don’t want making videos to come between us. I am ready to compromise: like asking before filming, and steering clear of shots that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still considering hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is content. She needs to honor Beth’s personal space.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it isn't for everybody. It was kind she has assisted her friend professionally, but she must to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so cling to that and ensure it’s the focus in your friendship. Create some real memories, where true emotions are stored, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Both seem confused as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting clear boundaries around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Duane Williams
Duane Williams

A seasoned gaming journalist with over a decade of experience covering UK casinos and slot trends.